Helvena was born from a simple idea:
To help people feel better — honestly, transparently, and with heart.

As a child, I always felt that one day I wanted to do something meaningful.
Something that would make people’s days a little easier — the difficult ones and the ordinary ones.
I just didn’t know what form that calling would take.
Starting from Zero
When I came to Switzerland, I started from nothing.
No contacts, no background — only the belief that hard work would eventually open doors.
Those first years were not easy.
I had to learn a lot, adapt quickly, and overcome challenges I had never faced before.
But each step forward strengthened my determination.
Over time, these experiences led me to the decision to create something of my own —
something I could stand behind without compromise.
How Helvena Was Created
Helvena was built from my own savings, nine months of intense preparation,
and the determination not to give up even when things were toughest.
There were moments that tested my resolve.
But life taught me persistence — and not to quit.
There is no investor behind Helvena.
No team.
No large company.
Behind every single step stands one person.
Everything by Hand
From the first idea and design,
to sourcing the raw material,
to creating the labels and the website,
to securing strict production standards,
to laser-engraving the boxes,
and even sending each package to the customer —
I do all of it with my own hands — because quality begins with responsibility.
Why I Do This
Because I believe that a brand built on real values can create something truly meaningful.
I am not trying to compete with large corporations.
I simply want to be transparent —
so that everyone who buys ATA Mg® knows they are supporting not a “project,”
but a real story, real work, and a genuine commitment to customers.
I believe high-quality supplements can help people face difficult days
with more energy, calm, and confidence.
This is Only the Beginning
Helvena started with a single product.
But my goal is to offer more over time —
supplements shaped together with customers,
content that brings real value,
and a brand that feels human and authentic, not corporate.
If you are reading these words, thank you.
Perhaps you have found a brand that wasn’t created for marketing — but from the heart.
And perhaps I have found someone who believes in similar values as I do.
This is Helvena
And this is a story we can continue writing together.
